Santa Rosa Business Daily

What r some good books to start learning about e-commerce and online marketing?

I was made the head of the our company's online store website, but I have no experience in E-commerce/E-Business, etc. I've been reading up on the web for resources to purchase and read, but there are a lot of textbooks of reading material that cost quite a bit of money...

Public Comments

1. For the "online marketing" half of your question, I'd like to recommend two authors: Jennifer Laycock and Jakob Nielsen. Jennifer is one of the top US experts in search marketing, and Jakob is the preeminent expert in user interface design. As the Director of Marketing for my e-commerce company, my own philosophy is that web marketing is MOSTLY about user interface: making your website work on the terms of the customer, not the merchant. You can find both of these authors easily on Amazon.
2. I would suggest you to read,Scott Fox's Internet Riches(the simple money-making secrets of online millionaires). This book would definitely provide you the tips of how to get richer through online marketing.
3. I found a book called Selling Other People's Stuff Online to be very helpful.
4. I do recommend Authority Black Book, Social Marketing 101 by Social Power Linking. I think those are good as beginner's guide and reference to easily catch what is online marketing all about.